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New/Mode
Amplifying progressive campaigns
Overview
New/Mode provides targeted engagement tools that activate grassroots power to help progressive campaigns win. With an innovative set of digital tools as a service, they have helped organizations in Canada, US, UK, and Australia win big progressive change campaigns across a broad spectrum of social justice issues.
"Their design and UX solutions have helped put user experience at the centre of our service. They are an absolute pleasure to work with."
Steve Anderson
Co-Founder, New/Mode
The Problem
New/Mode came to us early when their web-based app was feature-heavy and user experience had not been a priority yet. It was already a powerful digital advocacy platform but the user experience and client onboarding strategies needed some love and care.
We were asked to solve those problems and re-design the user interface, remove user frictions across the app, and help them design new features to prioritize a delightful and smooth experience.
The Process
We begin each design sprint by asking questions and listening to New/Mode’s insights on their users, the problems they're trying to solve, and their business and product goals.
Our design sprints follow a cycle of learning that starts with insights and research, moves to definition tangible opportunities, and ideates on solutions before the final development of prototypes, sets of UX recommendations, or user flows. Then, after gathering insights and feedback, we start the whole process again, with the goal of creating the best user experience possible.
The Results
Since partnering with New/Mode almost 2 years ago, we have contributed to several significant upgrades to their product’s design with a sleek UI and a much-improved user experience. With our help and the support of their partner network, New/Mode has become one of the most innovative and effective progressive digital advocacy tools in the world. They support some of the most important campaigns of our time and helping millions of people send tens of millions of messages to decision makers. Their goal of giving 500 million people a voice in the next 5 years is an inspiring vision that reminds us that these times call on us to go big in bringing good things to life.
