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believr
Connecting LGBTQ+ Christians
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Overview
believr. is a safe space for LGBTQ+ Christians to connect with each other and engage in finding meaningful connections and life partners based on shared values and faith. believr is aiming to accomplish positive cultural change by helping unite the LGBTQ+ Christian community and celebrate its people and their stories. Good Kind is their partner in developing the brand, site, and highly anticipated iOS app.
"I love working with Good Kind! Their professionalism, quality of work, and dedication is incredible. They're a true partner to my mission."
Adam Evers
Co-Founder, believr
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The Challenge
LGTBQ+ Christians living in faith communities haven't always had it easy for pursuing love outside of conservative Christian views. So far, there has been a gap in giving the community a platform to connect with each other online in a safe and inclusive space. As a first of its kind, believr's core challenge is a pioneer in the space and we couldn't be happier in being allies in their mission. Our goals for the brand and product is to create an experience that is based on meaningful connections, faith, and a focus on intentionality into every single detail of the experience.
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The Solution
We developed a bold and edgy brand identity that communicates some core brand themes. It celebrates what makes relationships special and it expresses a basic human truth: we all want to be connected and loved regardless of our background or our preferences.
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The Results
Launching at QConference 2019, the signup page went viral over the weekend and collected over 500 signups in 48 hours. Shortly after the launch, multiple press articles were written on the startup and how it could help empower LGBTQ+ Christians across communities in the US. The iOS app is currently being developed and is highly anticipated by its growing list of supporters.
