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Shaping
what's next
We collaborate with courageous organizations that are challenging the status quo in positive and meaningful ways.
What we do
We help purpose-driven brands tell their story
Stories are what connect us and inspire us to make change happen. How we choose to tell those stories is a crucial stepping-stone in creating lasting, positive change in ourselves and our world.
We work with purpose-driven people to clarify, communicate, and help them fully express their story and embody their values, internally and externally. We specialize in working with early-stage organizations who are courageously helping improve the human experience, one small step at a time.
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Our core values
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Abundance mindset
We feel energized and inspired by people and brands making the world a better place. We're excited by the challenges ahead and are positive, grateful, and dedicated partners in helping bring good things to life.
Collaboration
We thrive and grow when we tap into people's diversity and their unique perspectives. Our inclusive and iterative process leads to smooth and successful projects that everyone feels ownership of.
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Radical kindness
We value authenticity, speaking up, and doing what's right in all our partnerships. We strive to ground our interactions in warmth, empathy, and humility.
Our team
Co-creating good things
We are an ecosystem of diverse people that operate at the intersections of culture, strategy, technology, and design. We are a balanced mix of creators, thinkers, and organizers. We start with what truly drives projects to success: by carefully putting together teams of value-aligned people collaborating on projects they genuinely care about.
Because we love what we do and why we do it, we provide more than just services - we put our heart and soul into everything we do.
Laura Wong
Marketing Manager, Sengled Canada
"They truly treat our brand and brand as their own, and it shows in their attention to detail and level of thought they put behind their work."
Our clients love to collaborate with us
Our leadership
In service to a kinder world
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Andrew Govender
Creative & Technical Director, Managing Partner
Andrew uses his innate understanding of design, technology, and branding to inspire profound connections. Andrew uses his industry experience to chart and steer the course of our agency. He believes in creating an environment that fosters growth, authenticity and generosity, echoing the agency's core values. Outside the workspace, he enjoys outdoor adventures, honing his culinary skills, and nurturing quality moments with his family.
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Latisha Govender
Strategist, Transformational Guide
Latisha is a lifelong learner who values human connections. She creates a safe space for harmonious relationships to thrive towards shared purpose. Latisha's role with Good Kind is to help our clients cultivate a positive culture that nurtures creativity, joyful collaboration, and impactful service. In addition to her work, Latisha enjoys hiking, pottery, reading, bird-watching, and learning about herbs. She loves raising her three children in a nurturing environment that enables them to flourish.
